GSI’s approach to campaign planning has revolutionized the way our clients prepare for a capital campaign. Historically, organizations have engaged fundraising counsel to conduct a feasibility study, testing the “possibility” of a campaign. Realizing that for most of today’s clients a campaign is a must, we have taken the campaign study process a giant step further by introducing a comprehensive campaign planning phase to the effort. In brief, this phase emphasizes quantitative data analysis supplemented with qualitative research facilitating remarkable accuracy in projecting philanthropic potential and goal setting. The result: Capital campaigns that consistently exceed goal.
Capital and Comprehensive Campaigns
GSI’s core competency is planning and managing capital and comprehensive campaigns. Each campaign is tailored to the client’s unique circumstances ensuring the effort is conducted according to their way of doing business. We offer a range of service options including full or part-time onsite campaign management, of-counsel service or remote engagements – or a combination of these. We are flexible and work with clients to devise an effective, efficient service plan reflecting organizational culture and budgetary considerations. Very importantly, GSI’s Calculation of Potential – our proprietary methodology for projecting philanthropic potential and tracking funds raised in real time – produces realistic financial parameters which set the foundation for accurate goal setting and, ultimately, successful campaigns.
Strategic Philanthropic Program Consultation
Customized for each client, consultation services emphasize the essential components of building and sustaining a dynamic fundraising enterprise, including strategic planning, staff and leadership development, volunteer training, program audits, and philanthropic capacity assessments—all to prepare your organization for better fundraising results.
REACH: Data Analytics and Prospect Research
REACH, GSI’s comprehensive data analytics and research suite, leverages data to provide insights that reveal untapped donor potential. GSI’s Prospect Research staff offers clients targeted, in-depth information essential to being fully informed and prepared for the right ask every time. REACH is how we add science to the art of fundraising.
GSI’s Division of Public Relations and Communications provides an array of services, including case development, campaign communications planning, social media strategies, issues management, media relations, advertising and direct marketing. Above all, we’ll make sure your story engages and motivates donors.
Technology is profoundly changing philanthropy and fundraising. With our strategic partner GiveTide, we blend established practices with emerging technologies, combining high-touch with high-tech and covering the full spectrum of giving—from one-time to annual to major to transformational. Engaging with GSI and GiveTide enables you to expand your base of support, cultivate a new generation of donors, and maximize your philanthropic potential.